Client: headspace - National Youth Mental Health Foundation Ltd • Role: Creative & Design Director, Executive Producer

Headcoach: Minds need training too

Using our unique relationships with athletes, PlayersVoice helped headspace execute an end-to-end national mental health campaign. Centred around a seven part mini-series, it features notable athletes sharing their mental health tips under the ‘minds need training too’ theme. The campaign included production of broadcast, out-of-home and online assets as well as supporting social content and distribution through the PlayersVoice - Fox Sports network.

 
 

Videos

I barely slept for six weeks

Tom Boyd was an AFL Grand Final hero for Western Bulldogs. Yet that fairytale season covered up mental health problems with frightening symptoms.


First game, first minute, disaster

Few AFL players have copped the criticism that Dale Thomas has at Carlton. Within a few days at the Blues, he had the toughest time of his career and the best moment of his life.


A blurry line on the screen

To be the best, LOL pro Brandon Defina has to spend 10-12 hours a day staring at a screen. Yet to keep his mind sharp & in the game, rather than stressed, there are other things that he has to do, too.


Praying is my meditation

Usman Khawaja counts his Muslim faith as 'the most important part of my identity'. He explains how religion has kept him level through an at-times tumultuous career.

Trying to do everything right

I was seven when I moved from Iran to Australia and only 14 when I left home for the AIS… It was a tough time and I needed to rely on close relationships to get through it. I learnt that my mental health is just as important as my physical health, and focused on activities to make sure I’m in a good headspace.


Turning racism into motivation

I have had to find ways of dealing with challenges in my life on and off the field… I do this by relying on close relationships and keeping a positive mindset. This helps my mental health just as much as my physical wellbeing.


Carried off in front of my family

He did his ACL in his NRL debut. And he was booed in a loss against his old team to start this season. Here is how NSW Blues star James Tedesco dealt with setbacks that he couldn’t keep out of his head.


“By bringing together elite athletes to share tips and advice about their own experience, we are able to help young men understand that training their minds is just as important as training their bodies.”

— Simone Williams, headspace CMO


Creative

Bus signage - Sydney CBD, New South Wales

Bus signage - Sydney CBD, New South Wales

 

Bus signage - Adelaide, South Australia

Bus signage - Adelaide, South Australia


Next
Next

Uniqlo